Karla Campos here, Founder of Entrepreneur Moms Club, Event Organizer, Curriculum Developer, Web Designer, Marketing Manager, PR, Writer, Spokesperson, etc. As an entrepreneur sometimes you even sweep floors and run through rain puddles in heels. The job is demanding.
Today’s article is not about the demands of being an entrepreneur, it’s about the importance of having a professional photo on social media. The word “Professional” has different definitions because we work in a world where professions vary.
I know many people think professional is only a corporate mindset. I’ve worked many years in the entertainment business and it’s a bit different. When I say professional, I mean a photo that is high resolution, with a clear composition, looks good, and fits what you are trying to achieve. Not a blurry selfie. If someone offers you social media advice and has a blurry selfie as their main pic, run!
A few years back I worked with college professors who called me for help. According to professors, students kept choosing low quality photos of themselves for their social media main profile photo & cover photo. They also posted photos drinking at bars and going wild. They weren’t posting a glass of wine with friends at dinner type photos. Some of you might say “Karla that is what college kids do”. I agree (not happily), but recruiters see red flags. They see people who can’t get up in the morning to go to work. They see a lot of other things too. Their job is to judge.
The students were confused about why they weren’t getting hired. It’s hard being a student and trying to fit in with friends while at the same time trying to get a job. If you are a parent reading this, show this to your student.
Students want to be popular with their peers and get likes, this creates an internal conflict within the student. It’s like they are in between worlds. You were there once, I’m sure you know what I’m talking about.
Example: Picture of student winning drinking contest gets 100+ likes from the student’s college friends. Likes from friends equal reward. Employment recruiters on the other hand, see irresponsibility. See the conflict?
While helping college students, I also noticed professors only had a corporate world mentality. I met a few students who were looking for swimsuit modeling work. The cover photo on their Facebook was a bikini picture. Professors frowned on those students’ photos. To me the photos were tastefully done and inline with the job the student was aiming to obtain. Throughout life, you will run into conflicting opinions based on environment. It’s up to you to decide who you want to be. It’s your life. Remember however, everything you choose has consequences.
Do you need a Professional Photoshoot?
I want you to think of your main profile photo and cover photo like the cover of a book. The cover sells the book. It is important to have a professional photo in the areas prominently seen on your social media profiles.
The truth is you don’t need a Professional photoshoot to have a good looking professional social media profile. Would I advice you to get a photoshoot? Heck yes! You should definitely aim to have high quality photos but if you don’t have the resources, start where you are.
I was happy to meet photographer Tom Schmuki through my sister. He is a highly sought out and talented photographer. Below you will see some of Tom’s work. He is located in the South Florida Area. Shoot him a message if you are interested in purchasing a photoshoot package. If you are not in South Florida, find a local photographer and let your personality shine through.
Happy photo taking!
~Karla Campos @SocialMediaSass